This is the story,

OF THE MAN

WITH A PASSION FOR STEAKS.

AND KNIVES.

 

 

 

  

  

 

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   Somewhere in Sicily, 1972 

It started, like the best stories do, with a determined little boy on a Mediterranean island.
Hailing from a family of Goldsmiths, he showed more interest in his mum's cooking and went on
to create some unforgettable gastronomic experiences of his own. From Tana del Lupo and Monelli,
to Meat&Co and Dolce Vita, the young boy turned into quite the restaurateur.

 

 

 


  

This island is not enough  

The Meat&Co experience just had to expand. With a restaurant in Köln, Germany, opening soon, the outfit
needed a new identity. We started by choosing a name that would match the brand history. With 'Lore & Fitch'
a firm favourite, we went on to create everything around it, we were lucky to work with a talented
and creative client to deliver an identity that matched the promises of the brand.

The Lore & Fitch experience is understated, elegant, and has all the makings of a modern classic.
It is essentially a welcoming support system for the perfect steak, with an emphasis on quality
ingredients, passion in the kitchen, and inscrutable technique. And knives.

 

Low Res - Lore and Fitch-17 

 

 

We start
on paper

Pencils. The magic wand
of the design world, casting
beautiful spells on the back
of the documents that we printed
by mistake. We won't throw
paper away, because the back
of a sheet can turn into
something quite magical in
the right hands.We also care
about the planet.

 The little things we hardly ever notice

Steaks and service may win hearts but there's more to a restaurant than that.
We created a full set of branded items that work in concert to keep a consistently
branded theme running throughout the Lore & Fitch experience. In Malta and in Germany.

 

A story in four courses

It is hard to photograph steaks when you're hungry, especially when the lights start
to cook the surface of the meat. But you don't need to know how we do it. We weave
typography, layouts and photography into a document that works. Just like we do
with web projects, we start with the user experience when designing a menu, to
make sure form and function are dancing a tango every night of the week.
 
 

Lore & Fitch says
"Hello, world."

You know the drill by now. We start with
the core brand experience and make
sure this is represented on the web.
Functional, contemporary, and on brand,
the Lore & Fitch site looks great and
works even better.

 
 

 

Wines and widgets

With a wine list to put most
restaurants to shame, Lore & Fitch
needed a solution that would help
clients zoom into the perfect wine for
their meal without taking hours to do so. 
All Lore & Fitch wine are accessible via
an app that's smart enough to guide
a choice within a couple of taps.

 

 

 

 

 

 

 

 

 

 

 
 

As rare as
the perfect steak

The Lore & Fitch experience was
one of those made all the more
pleasurable by working with a client
who has vision and direction and
understands that the creative process
often takes surprising directions. What
started off as a request for a quotation
led to a great working relationship and
countless unmatchable steaks!
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