It started, like the best stories do, with a determined little boy on a Mediterranean island.
Hailing from a family of Goldsmiths, he showed more interest in his mum's cooking and went on
to create some unforgettable gastronomic experiences of his own. From Tana del Lupo and Monelli,
to Meat&Co and Dolce Vita, the young boy turned into quite the restaurateur.
The Meat&Co experience just had to expand. With a restaurant in Köln, Germany, opening soon, the outfit
needed a new identity. We started by choosing a name that would match the brand history. With 'Lore & Fitch'
a firm favourite, we went on to create everything around it, we were lucky to work with a talented
and creative client to deliver an identity that matched the promises of the brand.
The Lore & Fitch experience is understated, elegant, and has all the makings of a modern classic.
It is essentially a welcoming support system for the perfect steak, with an emphasis on quality
ingredients, passion in the kitchen, and inscrutable technique. And knives.
Pencils. The magic wand
of the design world, casting
beautiful spells on the back
of the documents that we printed
by mistake. We won't throw
paper away, because the back
of a sheet can turn into
something quite magical in
the right hands.We also care
about the planet.
The little things we hardly ever notice
You know the drill by now. We start with
the core brand experience and make
sure this is represented on the web.
Functional, contemporary, and on brand,
the Lore & Fitch site looks great and
works even better.
With a wine list to put most
restaurants to shame, Lore & Fitch
needed a solution that would help
clients zoom into the perfect wine for
their meal without taking hours to do so.
All Lore & Fitch wine are accessible via
an app that's smart enough to guide
a choice within a couple of taps.