Now in the second generation of a successful family business, our client
wished to build on their success. They offer scuba diving, fishing trips
and snorkelling across all levels of proficiency. From absolute beginners
to professionals, Aquatica offer the best the Mediterranean has to offer.
They now need their communication to suit the level of their efforts.
Working closely with the team at
Aquatica, we analysed the Brand
and helped articulate Aquatica’s
Brand Values and to define their
communication tone of voice. As a
result, we went ahead and tuned
their identity to match the newly
Building an identity from the ground up for Aquatica meant we had to retain strong elements
of aquatic adventure into the marque without turning it into the logo for a theme park.
Aquatica is all about fun for the most part but the outfit also serves professional divers,
offering a complete support system for the most challenging of conditions.
This was another identity that would need plenty of balance to work.
Working with the second generation of Aquatica family meant we had the perfect combination
of a deep understanding of the brand along with the fresh, new ideas of a keen entrepreneur.
As part of the Brand Strategy we worked on together, we agreed to create distinct
modifications of the core identity for each of the business units.
The visuals we created are bright composites
that scream fun and Mediterranean adventure, all
within the safe and supportive structure that Aquatica stands for.
Aquatica now has the tools it needs to express itself consistently
at every touchpoint. From web and print assets to uniforms and vehicle
liveries, the hard work of the Aquatica team looks as great as they
wished it to. It is also helping to drive new business, showing very
quick return on their investment.