We live in uncertain times. If your 2020 marketing plan was done by September last year you must have been feeling very proud of yourself. Then 2020 came long and threw your plan out of the window.
How do you market in a world where plans are no longer valid for more than a few weeks? How do you market in a world ravaged by a pandemic? In a world with riots across continents? In a world where bush fires threaten an entire continent? We’ve got you covered.
We got all our experts together and asked each of them to write a chapter (or two) about their area of expertise.
In this 150+ page eBook we cover how the following are affected by uncertainty:
- Human behaviour changes & trends
- Brand and innovation
- Internal and corporate communications
- Planning and strategy
- Digital and performance marketing, including SEO, SEM and CRO
- Creative, storytelling, experiential and social media
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