Celebrities in fashion campaigns: These guys are doing it right.
Celebrities sell. If you’ve got budget to spend on celebrity endorsements for your brand, you’ve got a good thing going. But before you make it rain, you need to pick your celebrity carefully. Does their work, their look and their public image reflect your brand values? Are their adoring fans also members of your target audience? Will their endorsement build your brand, or could the collaboration cause damage in the long run?
These brands hit the nail on the head when choosing which celebrity to work with, but their successful collaboration was no accident. Take a look:
Boy George for Dior
Above anything else, Dior is about music, cinema and, most of all, fashion. Boy George embodies all of these aspects, making him the perfect representative for such an iconic fashion label. The androgynous icon symbolises freedom, style and rebellion which are all important values of the brand.
Zendaya for Dolce & Gabbana
Dolce & Gabbana is known for its vibrant clothing and sophistication. Famous actress, singer and dancer Zendaya is photographed in Capri wearing bright coloured dresses featuring vivid floral patterns that perfectly express her bubbly and colourful personality as well as the brand’s fresh look.
Sasha Lane for Louis Vuitton
Breakout actress Sasha Lane, from the award-winning drama American Honey, defines the iconic brand excellently. She perfectly expresses the brand’s ethos through her chic yet simplistic aura.
Charlotte Rampling for Loewe
Charlotte Rampling expresses her confidence and experiential style to portray a raw and powerful feeling, creating not only aesthetically pleasing images but also meaningful ones. Using theatrics, drama and colour, Loewe House have used the 70-year-old muse to show that beauty and fashion have no age.
Elle Fanning for Miu Miu
For their SS17 campaign, Miu Miu take us on a much-needed holiday to the beach. Using retro vibes and postcard scenery, the brand needed a joyous and gentle energy to complete the scene – and who better than Elle Fanning. Her feminine yet quirky look seamlessly matches the ’60s-beach-babe vibe of the collection.
Millie Bobby Brown for Calvin Klein
Raf Simon’s Calvin Klein is much bigger than just fashion. The brand values celebrating women and has chosen various female celebrities to display the designer’s new vision for the brand. One of the most influential actresses of the moment, attracting fashion designers from all over the world to work with her, is ‘Stranger Things’ actress Millie Bobby Brown. The 13-year-old stands for who she is and exerts a strong force of self-empowerment that perfectly portrays the brand’s vision.
Jude Law for Prada
Known not only for his on-screen talent but also for his impeccable style, Jude Law stars in a story about a man wandering through a desert attempting to find the “perfect spot” in Prada’s SS17 campaign. The simplistic nature of the video instalment symbolises Prada’s recent shift in conveying a naturalistic aesthetic.
Chloë Sevigny for J.W. Anderson
Since J.W. Anderson’s SS17 collection was inspired by a masculine aesthetic, it only made sense to have Chloë Sevigny be a part of such a campaign. The niche label tends to choose models who are iconic yet discrete. Even though Sevigny has taken part in various campaigns, her experimental tomboy style fits into the J.W. Anderson brand perfectly. It is important that the love between the designer and muse can be sensed by the consumers.
Bella and Gigi Hadid for Moschino
Bella and Gigi Hadid are increasingly becoming the go-to campaign stars for many high-end fashion labels. The sisters are constantly surrounded by a swarm of paparazzi photographing their every move. Interestingly, Moschino made use of this real-life situation that the models are all too familiar with as their campaign story.
Fergie for Philipp Plein
Pop star Fergie is seen posing in a surreal and extravagant setting dressed in sparkling gold outfits for Philipp Plein’s SS17 campaign titled “Alice in Ghettoland”. For Plein, “wild is the way”, and this message is perfectly portrayed through Fergie’s glamorous style and free spirit.
These campaigns are working their magic on us, what about you? Let us know in the comments 👇