COMMUNICATIONS  /  BRAND EXPERIENCE  /  PRODUCT  /  INTERIOR  /  UI
THE TASK
As the national regulatory authority for the communications sector, regulating electronic communications (including telecommunications, radio communications and broadcasting transmission) and e-commerce in Malta, the Malta Communications Authority publishes its Annual report on a yearly basis.

The task at hand was to produce the MCA annual report in both hard copy as well as an interactive version while at the same time complying with a “go green” concept. As a result of a tender bid, Switch was brought on board to breathe life into the project.
OUR APPROACH
Being very accustomed to pulling out all stops when working on projects, Switch proposed the idea of taking the “go green” concept to another level so that the final product, in its various forms, would not only look and feel green but also provide cost efficiencies.

As for the hard copy, the MCA annual report was printed on a more environmentally friendly, chlorine free uncoated paper of a lower grammage than typically used, without undermining quality in any way or form.

The electronic version was launched through a specifically dedicated, highly interactive micro site, which was created in collaboration with Switch’s IT and Web strategic partner InFusion. The UI (User Interface) was key to this element of the annual report as it was pivotal to allow the readers to feel as if they were leafing through actual pages of the physical book. The site is fully compatible and accessible via all browsers, smart phones and tablets.
RESULTS SPEAK FOR THEMSELVES
“The MCA is always to open to innovative ideas or solutions for a more effective and efficient delivery of its ongoing regulatory activities,” says Ing. Philip Micallef, Executive Chairman, MCA.

“The implementation of a full-fledged online solution for our 2010 annual report and financial statements, together with QR codes- the latest in marketing technologies- was a first for us. So far this solution has been well received amongst our varied stakeholders and our foreign counterparts as it facilitated access to the report. It is important to keep up-to-date with latest developments in these areas especially if such practices allow us to be more eco-friendly in our operations,” added Ing. Micallef.