COMMUNICATIONS  /  BRAND EXPERIENCE  /  PRODUCT  /  INTERIOR  /  UI
THE TASK
For Magro Brothers the move into dairy was a natural and sentimental one. The philosophy behind the Hanini brand was to produce quality dairy products whilst staying true to Gozitan, traditional and artisan production methods in order to maintain an authentic, exquisite taste. Switch were brought on board to establish the brand strategy which would bring the products to life and put them on our shelves. We were tasked with creating the brand identity and packaging.
OUR APPROACH
At Switch, we believe design is the key to bringing brands to life. Well thought out brand strategy and packaging for products makes the difference between market acceptance, ambivalence, or rejection.

We worked closely with Magro Brothers to carry out a brand audit and create a new identity brief which then allowed us to put forward our creative proposal. It was not simply about designing a new logo. We dug deeper to gain a better understanding of the market, competing brands and the image the client wanted to portray, whilst ensuring that the Hanini identity reflected Magro’s established origins and brand values.

The packaging had to reflect the new brand identity as well as cater for certain traditional packaging specifications that would allow the product to stay true to its authentic and traditional nature.
RESULTS SPEAK FOR THEMSELVES
Realistically, we had been thinking of this venture and researching its viability for at least 15 years! Having put so much time and energy into the endeavour we could not afford to fall-short at the branding and packaging stage, knowing that the way in which you present your product will ultimately have a heavy bearing on whether that particular product is selected in preference of competing ones. - John Magro - Managing Director at Magro Group of Companies