COMMUNICATIONS  /  BRAND EXPERIENCE  /  PRODUCT  /  INTERIOR  /  UI
CREATIVE DIRECTION
Michael Azzopardi
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Michael is the founder and Creative Director of the agency. His passion for arts and style often brings a fresh approach to his technology work, softening the often-sterile nature of the high-tech world. After graduating in Graphic Design and Typography from Kingston University in London, he spent four years working as an Art Director for Ogilvy & Mather (Malta), one year as an Art Director at Lowe Worldwide Malta affiliate and seven years as a Creative Director for the Malta associate company of McCann Erickson Worldwide. Such experiences led him to develop a unique capability for lateral thought across virtually any brief, which has commanded respect from a diverse range of clients over the years. He strongly believes a good identity should have both a contemporary elegance and a lasting appeal. With excellent studio and typographic abilities, as well as skills in new media, he strives for a balance of strong conceptual thinking and solid execution of design fundamentals.
BRAND STRATEGY
Simon Debono
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Simon joined Switch as a partner and Director in January 2009. He has worked in Sales and Marketing for the last 15 years and has learned and taught at both the agency and the client side of the business. Simon worked as an Account Manager at the Malta associate company of McCann Erickson for four years; handling various clients and helping the company win new accounts. At the client side, he set up and headed the marketing department at Miller Distributors, launching Wilkinson Sword on the local market, reviving the Remington brand and achieving market leadership in this sector. Simon handled brands such as Energizer, Siemens Gigaset and the leading local retail chain, Agenda Bookshop. Subsequently, Simon ventured and gained experience in the Financial Services sector as a Marketing Manager for GlobalCapital plc, being promoted to the Head of Marketing for the group soon after. He proudly holds a postgraduate Marketing Degree from the Bristol Business School at the University of the West of England.